Understanding Deepfake Scams and How to Protect Yourself

Nov 27, 2025  Jortty

Impersonation is an issue across marketplaces and financial institutions. It makes it challenging for individuals to entrust that money, and the key data never ends up where they never plan to go. It is the new form of media based on AI or artificial intelligence, making it highly challenging to inform whether there is someone who is really claiming to be considered a deepfake. Today we are going to identify the type of deepfake scams and share tactics to help protect yourself with search engine tips right here with us at Jortty.

Different Types of Synthetic Content Used for Deepfakes

Here are the ways in which malicious actors generally use deep fakes to share accurate information.

• Synthetic Content Deepfakes: In this case, the hacker creates fabricated videos and audio recordings of the person mentioning and doing something that hardly took place. This technique is used to spread misinformation, damage the brand’s reputation, or manipulate public opinion.

• Impersonation Deepfakes: In such an attack, the hacker replaces the voice or face of someone in the audio or video, impersonating them like an executive or a CEO. It is the way that is entirely targeted and being used for the spear phishing attacks as the search engine pitfalls, tricking the employees into disclosing the core information or unknowingly performing actions.

• Audio Deepfakes (Voice Cloning): An audio deepfake would often replicate or mimic the voice of someone with greater accuracy while limiting the use of audio samples. It gets used for phone scams, fishing attacks, or impersonating customers with scam transactions.

• Hybrid Deepfakes: The hacker combines deep fakes with yet other cyber attack tactics like malware or social engineering. Such attacks are complex and multi-layered and are streamlined at bypassing the fundamental mode of detection.

• Shallowfakes: These are also considered “simple forgeries” or “cheap fakes” and are manipulated by media without the elegance of deep fakes. Unlike deep fakes, which depend on AI and deep learning, shallowfakes use fundamental video or photo editing tools and tactics readily available to the public.

How to Protect Yourself & Your Company Against Deepfakes

Deepfakes have a longer-lasting and damaging impact on the firm along with the personal reputation. You can take proactive measures to avoid them, which you will find in our Techtionary at Jortty.

Educate Your Employees & Your Partners

It would astonish you to learn that numerous employees, vendors, and partners have yet to hear about deep fakes or how they are used. Like the tabletop exercises for email phishing that have become the real norm in corporations, you have to introduce training teaching your stakeholders to spot fake audio and videos.

Stick to Best Practices

The majority of us remain familiar with cybersecurity best practices, mainly whenever it comes to social engineering attacks. Such practices help safeguard you against deepfake disinformation and phishing attempts and attacks. Regular check-ins and reviews of such basic concepts with the help of the team help spot elegant phishing tactics.

Create a Culture of Cyber Awareness

Allow your employees to foster a culture of taking a step back, pausing, and raising concerns whenever they appear to feel concerned. If the employee never raises a concern, reward them with positive feedback. Therefore, numerous cyber attacks prove a success to human error. There are numerous distractions, as one slip-up can open the door to threats. As already mentioned, cyber experts need help to identify the difference between the fake and the real.

Use the Principle of Least Privilege

The core principle of less privilege states that applications and users granted less access are required to perform tasks effectively. This principle reduces the possible damages whenever an account is misused or compromised. However, if you understand the voice or face of the individual making an unusual request, it is best to verify and confirm that the request remains legitimate before undertaking any action.

Include Deepfakes in Incident Response Plans

Deepfakes are a growing threat, so ensure to include the deepfake techniques under your incident response plans. Whenever the shallowfake or deepfake pops up online, it is important to address it instantly. The more it starts to spread, the more individuals would note the fake believing in the contents, therefore nip it under the bud with a press release, media appearance, or social media statement.

Final Thoughts

At Jortty, Tech marketplace, we help you understand that deepfake technology poses a notable threat. It can convincingly manipulate video, audio, and text, making it a potential tool for cybercriminals. Impersonation deepfakes would trick the employees into transferring the funds or even revealing the key data with the synthetic content deepfakes, spreading misinformation and damaging the reputations.